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> Donna Dubinsky and Apple Computer, Inc. (A)

商品編號: 9-486-083
出版日期: 1986/02/21
作者姓名:
Jick, Todd D.;Gentile, Mary
商品類別: Other
商品規格: 13p

再版日期: 2011/09/16
地域: California
產業: Electronics manufacturing
個案年度: 1985 -  1985

 


商品敘述:

Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation. May be used with Debi Coleman and Apple Computer, Inc.


涵蓋領域:

Change management;Managing conflicts;Managing up;Power and influence;Product distribution


相關資料:

Case Teaching Note, (5-491-055), 8p, by Todd D. Jick;
Video Short, (7863), 0p, by